AMER PUNYA PORTFOLIO

Final Project & Portfolio 40% The Brief Advertising Campaign (Part 2): Art Direction Duration of Assignment 3 Weeks (Briefing on Week 4) DEADLINE Week 6 & 7 (8th Feb 2017) Description The student now has the task of developing an Advertising Campaign – a total of 3 ads across different/same media – for the Playsafe Condom Brand, and

6.02.2017 (Week 1) Amer Eizwann (0320242) Advertising Principles and Practice Project 2 Brief Project 2 (20%) The Brief Advertising Campaign (Part 1): Media Mix (or Strategy) Duration of Assignment 2 Weeks (Briefing on Week 3) DEADLINE Week 4 (25 Jan 2017) Description The student now has the task of developing an Advertising Campaign – a total of 3 ads

9.01.2017 - 23.1.17 (Week 2 - Week 4) Amer Eizwann (0320242) Advertising Principles and Practice Project 1 Project 1 Individual work (15%) The Brief Insight. (PlaySafe Condoms) Duration of Assignment 2 Weeks (Briefing on Week 1) DEADLINE Week 4 (21st Jan 2017) Description The student has the task of researching and analysing the brand/product: Playsafe Condoms for the purpose

6.01.2017 - 25.1.2017 (Week 1 - Week 5) Amer Eizwann (0320242) Advertising Principles and Practice Exercises Exercises Individual work (25%)  The Brief Idea Sketches Duration of Assignment 3 Weeks (Briefing on Week 1) DEADLINE Week 4 (25th Jan 2017) Description This exercise spans 3 weeks and submission is on the 4th week. The student is given a Brand and